The Largest Wealth Transfer in History Has Begun
An urgent exploration into how Gen Z’s focus on ethics, climate change and purpose will transform capitalism as we know it.
“Everybody in finance and wealth management should read this book – as soon as possible.” – Alec Marsh, Contributing Editor, Spear’s Magazine
Meet the author Ken Costa
For over 40 years Ken Costa has been a leading global investment banker, philanthropist and thought leader. Born in South Africa, he was active in the anti-apartheid movement as a student leader in Johannesburg and went on to study law at Queens’ College, University of Cambridge, thereafter becoming Chair of UBS Investment Bank (EMEA) and Lazard International.
He is currently chairman of Helios Fairfax, the largest private equity group in Africa. As a supporter of investment in the next generation he chairs Glorify, a meditation app. Alongside his finance career, Ken has been heavily involved in various not-for-profit organisations including the Advisory Board of the London Symphony Orchestra and Trustee of the Nelson Mandela’s Children’s Fund (UK). In 2023, he was awarded the Canterbury Cross by the Archbishop of Canterbury for outstanding contributions to the Church of England.
He created the highly successful Tick Tock Club for Great Ormond Street Hospital which has raised
£50m for the hospital. He is Emeritus Professor of Commerce at Gresham College and was coordinator of the City’s response to the Make Poverty History Campaign. He has been a contributor to The Financial Times, The Wall Street Journal, The Times and The Telegraph. He is married to Dr Fiona Costa, with whom he has four adult children.
The 100 trillion dollar wealth transfer
How the handover from Boomers to Gen Z will revolutionize capitalism
In the next ten years there will be an unprecedented wealth transfer from the so-called ‘baby
boomer’ generation to the young. There is no escaping this seismic event and, in fact, the transfer has already begun and is accelerating rapidly.
Never before will so much money – in housing, land, stocks and cash – be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet and of capitalism from its predecessors.
Ken Costa was nominated by Financial News as one of the top five dealmakers in Europe over the past 25 years and a seasoned investor formerly Chair of UBS Investment Bank (EMEA) and Chair of Lazard International and currently chair of Ken Costa Strategic. With his experience at the pinnacle of the finance community combined with his role as a mentor and coach for this new generation, Ken Costa is uniquely placed to both share the perspective of Boomers and comment on the vital contributions and remarkable societal and economic change that Gen Z and Millennials (“Zennials”) will bring about.
In his book, Costa shows how environmental, social and ethical concerns of younger generations are more than mere slogans; instead they are driving the future of the markets.
Published by Bloomsbury Continuum
28 September 2023
Hardback – RRP £20
In the Press
Other notable books by Ken Costa
Here are a few more books Ken has published in recent years
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